Sunday, September 28, 2008

Occasional Loyalty

Here's an interesting example of how a media owner has been able to turn the idea of the occasional consumer to their advantage.

So yes, we've built a world of fickleness for ourselves, there's more choice for pretty much everything than the average person can ever navigate through in a lifetime. Still, most of us find brands and products we really like out there and loyalty today often means having a couple of favourites that we jostle between.

Same goes for mags and if you are a mag fan like me, there's probably a bunch of them out there that if money was no object you'd buy them all but instead you swap between a bunch of favourites each month (and no doubt the articles and covers have a bit part to play in all of that.)

Maghound is a US offering which has tapped into this idea. You buy a subscription with them for 3, 5, 7 or more mags each month and then you can switch between their 247 titles whenever you want... No being locked into any particular mag for a year, you can indulge your love for variety and have it all delivered to your door. like it!

Thursday, September 25, 2008

A pictures worth how many words?

I discovered an interesting application that uses a Google images search create a montage. For those Facebook addicts it is like the friends grid view.
I had a bit of play with it using some search terms with some interesting results. Here is an example of the "Telstra" search.

They only downside to it is that you can only work with the images that Google gives you.
Here is the link - it is free to use.
It could be usefully for presentations or in brainstorming as a technique.
Here is the link if you would like to have a play with this tool