Tuesday, October 20, 2009

A few thoughts on innovation

thanks to Tim from Dynamic Horizons for this thought provoking number.

All I want for Christmas is a Playstation EyePet

Speaking of reality, or lack of it. I’ve been babbling on about augmented reality finding its way to our shores (or NOT finding its way). Well, guess what… IT’S HERE AND IT’S BRILLIANT!

Introducing the Playstation EyePet. I stumbled upon this on YouTube, but I hear from a secret source that this is launching here in only two weeks!!

Tickle him and he laughs, poke him and he jumps, roll him a ball and he chases it. EyePet is a responsive virtual pet that reacts to your every move, providing entertainment and fun for the whole family.

First, you bring your little virtual pet to life – explained to you by a scientist, who also explains how to set up your Playstation Eye camera. Then the PlayStation Eye camera watches your interactions in front of your TV and relays that image onto your screen where the EyePet itself lives. This allows you to then interact with the pet as if it were scampering around the table or floor space in front of you.

This little augmented reality critter reacts to your movement, interacting with you, as if you’d just brought him home from the pet shop (or zoo…)

All of this is made possible by the power of PS3 which has enabled EyePet’s developers to create incredible graphics and animation. Not only is he cute, but he’s smart too.

Go Playstation. And to all you parents out there, start saving, Christmas is only around the corner… Check it out...

Monday, October 19, 2009

The Fun Theory

Even car manufacturers can leverage fun.

The Fun Theory, is the latest campaign by Volkswagen via ad agency DDB Stockholm.
It's not just about proving consumers with fun, but provides them fun in exchange for socially responsible actions. This reward has seen a marked increase in people caring out the action.

Check out the video's of a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin that manage to change people’s typical behaviour for the better.

The latest one is the series has just been uploaded - check is out

And all of this with barely a reference to Volkswagen.

I wonder if there is not some big learning's in this for charities & governments?

Sort of related is a TED video by Rory Sutherland

He talks about how advertising adds value to a product by changing our perception, rather than the product itself. He's point is that changing the perceived value is as powerful as changing the real value.
He is very entertaining & funny (adding some perceived value), but also has some real value in his content. Worth sparing the 10 mins to check it out here: http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html

Sunday, October 18, 2009

be natural

Something seems to be in the air in Europe as the French and Germans and Americans are keeping things real for women in magazines.
It may have been a few years since Dove's campaign for Real Beauty but there seems to be some real momentum gathering behind this trend around authenticity.

In France, there are calls by the government to include warnings on any ad, labels or posters where women have been airbrushed. The campaign is being headed up by Valerie Boyer, a conservative parlimentarian who rightly points out how airbrushed images only create a false reality for women to aspire to. We'll be watching like hawks to see how and if this story develops.

In Germany, the most popular womens magazine there, Brigitte is banning models from appearing. They are now opting for 'real women' only to appear in the magazine from 2010. This is such a huge move for a magazine but it is responding to complaints from a proportion of its 700k readers. The magazine is a familiar diet of fitness, lifestyle, recipes and sex (of course), which is apparently read by a slightly more upwardly mobile gal.

The editor in chief, Andreas Lebert of Brigitte says that "Today's models weigh around 23% less than normal women".
This year American title Glamour also published an image of a plus size model without airbrushing her. It even sounds rediculous to have to be so excited about such a break through!

Is this a hint that women will no longer be fed a diet of unachievable images to aspire to? let's wait and see before we pop the champas.