More frequently we are finding ourselves talking about all things fresh and brave and we're fascinated by how they are becoming increasingly more influential factors in the world of communications. Sure they do a great job of grabbing consumer attention in an often overloaded landscape of bland, but to make sure they also do the job of selling more stuff, we're curious as to how all the necessary elements magically come together. Well, we know there is actually a load of hard work that goes into great ideas but there does seem to be a dash of magic too...To get some momentum happening, we are also running a bit of mini festival getting a load of different perspectives on what freshness and bravery mean to people whose diverse opinions we are interested in and we suspect we'll learn a load from.
We'll be posting up details of the Think Fresh Festival shortly.
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