Tuesday, August 12, 2008

A gallery dedicated to all things fresh and brave

As part of our Think Fresh month, OMD Melbourne have launched a Think Fresh Gallery to inspire and celebrate all things fresh and brave.

'Creativity requires the courage to let go of certainties'
Eric Fromm

The Gallery consists of 3 sections:

1. Fresh communication ideas (communication examples from all over the globe which have managed to stand out and impress)
2. Creative inspiration (brilliant examples from other industries where people have gone beyond the norm)
3. A salute to the brave (those who showed a tremendous amount of bravery and left their mark on the world)

Heres a bit of a taste of what is being showcased in the gallery.....

Tricom Peso Campaign (OMD, Dominican Republic)
Fifteen per cent of the population of the Dominican Republic live abroad making the telephone a vital tool for keeping in touch with friends and family. When Tricom reduced the price of international calls to the same price as a local one it needed to make a big splash with a small budget. The solution was to put its message on coins and distribute them via a range of establishments. In total more than 150,000 one peso coins were used with one side of the coin carrying the message “Start calling for less than this to the USA”. The coins and the message made their way into the public consciousness by stealth and ensured that the message couldn’t be missed. The coins were only distributed in the capital city but have found their way right across the country.

Puma Golf Collection Campaign
On March 17 in Antwerp, 2,000 golf ball shaped helium balloons attached to Puma golf items were sent to float down a busy shopping street as well as taxi stands, trains and bus stations. People were free to take the items. Labels were attached to the balloons that described the collection and directed people to the Puma website. The effort aimed to convey the "packable, portable and playable" qualities of the line.

'It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all'
Edward De Bono

World Naked Bike Ride
The 4th Annual World Naked Bike Ride was held on June 9, 2007 in San Francisco, California. Basically, the purpose underlying the event is three-fold: one, to promote a car-free lifestyle, and decrease our dependence on fossil fuels; two, to freak out the 'squares', and to force the public to 'step out of its comfort zone'; and three, most controversially, to get a sexual thrill out of being an exhibitionist.

David Blaine
David Blaine is an American world record holding magician and endurance artist. He made his name as a performer of street and close-up magic, revolutionizing the way magic is depicted around the world.
On September 5, 2003, Blaine began his 44-day endurance stunt sealed inside a transparent case suspended 30 feet in the air next to Potters Fields Park on the south bank of the River Thames, London. The case measured 3 ft by 7 ft by 7 ft and had a webcam installed so that viewers could observe his progress. During the 44 day period, Blaine went without any food or nutrients and survived on just 4.5 litres of water per day.

What's the message for us?
When you have a different approach to solving a business issue, sometimes it takes real persistence to see it actually brought to life.

Phillipe Petit
Tight-rope walker, unicyclist, magician and pantomime artist, Philippe Petit was also one of the earliest modern day street jugglers in Paris in 1968. Philippe Petit is a French high wire artist who gained fame for his illegal walk between the former Twin Towers in New York City on August 7, 1974. He used a 450 pound cable to do so and also a custom made 26 foot long, 55 pound balancing pole.
Other famous structures he has used for tightrope walks include the Sydney Harbour Bridge, the Louisiana Superdome and between the Palais de Chaillot and the Eiffel Tower. Petit currently lives in Woodstock, New York. A documentary film named "Man on Wire“ dealing with Petit's performance won both the World Cinema Jury and Audience awards at the Sundance Film festival 2008.

What’s the message for us?
There was never a brilliant business idea that didn’t contain the risk of failure.

'Man cannot discover new oceans until he has courage to lose sight of the shore'
Andre Gide

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