Wednesday, June 3, 2009

is there anybody out there tweeting?

Harvard Business have just conducted a study on Twitter users that brings up some interesting results. They researched a random sample of 300,000 users of Twitter and here's the big findings:

1. 10% of Twitter users make up 90% of the tweets. Compared with other social networking sites, 10% make up only 30% of all production and then there is Wikipedia where 15% of the editors there make up 90% of the content.... so, the upshot on this is that Twitter seems to be be used as more of a one way comms tool than a conversation tool.

2. Big gender diffs on Twitter... Even though women make up 55% of Twitter users. Men are twice as likely to follow a man than a woman and women are 25% more likely to follow a man than a woman. Are men more interesting tweeters?

3. Among Twitter users, the average lifetime tweets is merely 1.

I was talking to Kate Kendall from Marketing Magazine last week about Twitter, she has over 3000(!) followers which i thought make her incredibly famous on Twitter and she talked about using it as a news aggregator for her favourite sites and bloggers. This made complete sense to me and does go some way to explaining the 3rd point. Rather than having a million explorer windows open to your favourite sites to check their updates, just following these sites on Twitter puts it all in one spot.

Read the full Harvard Business report here

1 comment:

Rob Pyne said...

Very interesting Trudi - good to see some reality around this. The evoltuion of Twitter from something that seemed to be about 14 year olds tweeting "Doing my homework" to it being a way of keeping tags on multiple sources of business info has been quite quick I think.