The Fun Theory

Even car manufacturers can leverage fun.

The Fun Theory, is the latest campaign by Volkswagen via ad agency DDB Stockholm.
It's not just about proving consumers with fun, but provides them fun in exchange for socially responsible actions. This reward has seen a marked increase in people caring out the action.

Check out the video's of a set of subway stairs transformed into a walking piano and a ‘never-ending’ bin that manage to change people’s typical behaviour for the better.





The latest one is the series has just been uploaded - check is out


And all of this with barely a reference to Volkswagen.

I wonder if there is not some big learning's in this for charities & governments?

Sort of related is a TED video by Rory Sutherland

He talks about how advertising adds value to a product by changing our perception, rather than the product itself. He's point is that changing the perceived value is as powerful as changing the real value.
He is very entertaining & funny (adding some perceived value), but also has some real value in his content. Worth sparing the 10 mins to check it out here: http://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man.html