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Burger King in the US has launched a fragrance called Flame which they claim is the scent of seduction with a hint of flame-broiled meat. It's cracking news though and what a bargain at US $3.99!
The website is absolutely top notch... no description can do it justice so you will have to pay it a visit. http://www.firemeetsdesire.com/ Make sure you click to have a 'virtual' spray of the scent as the images and music is well.... Barry White meets Hallmark. Keep 'spraying' till you get to the image of the Burger King himself... what a guy!
I know you can actually buy this stuff as there is a site in the US that is selling it but surely this is a brilliantly executed stunt? I searched around for a reveal on it being a brilliant PR story but found nothing... what do you think?
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