This is a brilliant example of how to live and breathe the message.
Those clever clogs at Trendhunter have come up with a super community driven marketing idea for their Chief Trend Hunter - Jeremy Gutsche's new book - EXPLOITING CHAOS.
Those clever clogs at Trendhunter have come up with a super community driven marketing idea for their Chief Trend Hunter - Jeremy Gutsche's new book - EXPLOITING CHAOS.
Firstly I'll need to tell you about the clever clogs marketing idea as this will help explain where I fit in...
If you are anything like me, you subscribe to lots of interesting newsletters and yet don't read them very often. Just so happens, I received my regular Trendhunter weekly read and opened this one to discover something a bit intriguing.
There was reference to a soon to be released book EXPLOITING CHAOS - 150 ways to spark innovation during times of change and the chance to get hold of the first chapter by becoming part of their 'revolution'. hmmm... what does heck that mean? I aint no revolutionary...
In simple terms, I discovered it meant 2 really easy to do things:
By registering your twitter or blog account with Trendhunter, they would:
1. Send you a special link to share the 1st chapter with your readers (friend get friend idea)
2. Distribute 100,000 views to their launch partner friends based on how many times visitors click on their custom EXPLOITING CHAOS URL… (inspire loads of proactivity from their base)
So, I unashamedly joined up... hey, I wanted to read the first chapter and here's our super special custom link for readers of this blog:
Anyway, I have read the first chapter... a little cynical given the title didn't sound remarkably different from a few recent books I have stumbled across but honestly... this sneak peak was refreshingly inspiring and I am keen to get my grubby mitts on this book when it comes out in all good bookshops.
The book, (well first chapter I read) is littered with gems, historical case studies, quotes and definitions and an Exploiting Chaos Framework.
What I also like is their recognition of changing reading habits so this is a book that addresses this well and can be read in 2 ways:
-The traditional way... cover to cover
-The Exploiting Chaos way... read the headlines and use them to tell the quick and digestible story version.
Check it out... here It won't take long long to plough through it and I'd be surprised if you didn't get one nifty learning from the experience!
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2 comments:
Had a quick flick through the chapter, some funny examples in there like, "More doctors smoke Camels". He does also reference The Innovator's Dilemma which I've read and liked, and that for me has a more scientific approach to innovation which I value. This book looks like it might err more on the inspirational soundbite side rather than any theory / evidence. It even manages to get a pic and 3 quotes from Einstein in on about page 3.
Thanks so much for featuring Exploiting Chaos on your site! We appreciate all of your enthusiasm and support!
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