Tuesday, March 24, 2009

Looking in more places

One of the philosophies we have at OMD is about looking in more places for insights and one of my little secret sources of insights is very retro - the good old Reader's Digest, apparently the world's best selling magazine and home to a surprising amount of facts (which are a lot better than their lame jokes).

From this month's edition is the top 10 worst technology predictions of all time, which are good to quote in presentations. 5 of my faves below:-

"Next Christmas, the ipod will be dead, finished, gone, kaput" - Sir Alan Sugar, 2005

"No need for a computer at home" - Ken Olsen, founder of DEC, 1977

"Nuclear powered vacuum cleaners will probably be a reality within ten years" - Alex Lewyt, Lewyt Corp Vaccum company, 1955

Tv won't last because people will "soon get tired of staring at a plywood box every night" - Darryl Zanuck, 1946

"The Americans have need of the telephone, but we do not. We have plenty of messenger boys" - Sir William Preece, chied engineer of the British Post Office, 1878 (not sure what he was engineering if he didn't believe in technology!)

I love it when people go out on a limb like this, so here's my quote for posterity "Facebook will be dead and buried by 2011, and "social media" will have ceased to exist as a term as sharing functionality gets incorporated into all media" - Rob Pyne, 2009

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