Monday, October 13, 2008

Knees up Google Stylee

Happy Birthday to....Google...
It's their 1oth birthday as it turns out.
As part of their celebrations for turning 10, they have turned back time on themselves to 2001. You can make searches in the directory for what was searchable nearly 8 years ago. Apparently they have gone with 2001 as it was the earliest version they could generate from their directory.

Anyway, what I love about this as it is the perfect demonstration of their evolution. Steps you back in time and simply shows you how far they have come to get to Number 10 (coincidence?) on the latest best global brands report by Interbrand. On this years' report, Google is a mere 'toddler' surrounded by big established greats like Coca Cola, Toyota, Microsoft and Mcdonalds and yet the perfect information brand in the information era.

No need for a fancy PR fuelled party, no need for a gazillion dollar ad campaign shouting about success; just an invitation to see with your own eyes then and now.

1 comment:

David D. said...

I had a play with a few search terms. Myspace gave a very funny result
the 2nd listing was for, which was a Home improvement information site :)