Friday, October 17, 2008

So many definitions of bravery.....

To kick off this week we held a Think Fresh client session where we had 3 senior clients come and talk to us about what freshness and bravery means to them. We also wanted to know more about how we could better address their needs around this topic.

We heard the different perspectives of a paint manufacturer, an energy provider and a directory service. All 3 had very interesting things to say about the world they live and breath in.

We also had conversations about how fresh ideas could be brought across the line. The need for passion and belief in an idea in order to sell it was discussed and the importance of measurement & ROI were hot topics.

Overall the session was a great opportunity to learn from a few of our key senior clients and their thoughts around not only thinking fresh and being brave but continuing to deliver above and beyond their expectations.

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