By now many of you will know that OMD had a great night on Thursday 16th Oct at the Media Federation Awards taking out the Grand Prix, 4 category awards, the Pro Bono award and the NGen award (for a strategy piece written by someone with less than 5 years industry experience).
As a reference, no-one has ever won more awards at a single MFA, and we are now up to 3rd on the all time list.
So, a massive night for OMD. Big agencies like ourselves rarely, if ever, combine size with brains and I think this is proof that we have had a brilliant run the last 4 years as we do have the brains and the brawn. That puts us in a unique place in the Aussie market I believe. Much of it is driven by our specialist structure where we are truly ahead of our competitors in content, trading, strategy, digital, research and so on. All of those disciplines were involved in the award winners.
One of the other elements that pleased me most was the recognition of our young stars Kerry and Naomi (NGen finalist and winner respectively) - they and a number of others who enter the various competitions for young people in our industry really represent the culture and the future of OMD. We have people who aspire to great strategy and who are passionate enough to take on extra work to do it.
Congratulations to us, to all our people, to all the other award winners (notably Bellamy and Starcom and Campaign Palace who picked up 2 each). Trying to top this next year is going to be tough!
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