It was bound to happen at some point... Aunty (the ABC) has started airing a new series on ABC2 called Iconoclasts that is produced by Grey Goose Entertainment and is part of the the branded content division of Grey Goose Vodka.
Admittedly there is no product placement during the programme but you'd have to be a teetotaller not to realise the association to the brand.
Actually the series looks amazing - each episode features two 'creative visionaries' and takes a peek inside their lives and the way they have transformed popular culture. Some of the pairings include: Paul Newman and Robert Redford / Mikhael Baryshnikov and Alice Waters/ Richard Branson and Desmond Tutu / Howard Schultz and Norman Lear.
Has the ABC accidentally embraced advertising in the era of branded content?
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