Friday, October 24, 2008

Recession Marketing - Seen on the Streets of London & on the TV screens of USA

We are all aware of the 'global credit cruch' so it is no surprise that across the US and the UK families have seen their income reduce in value.

In fact in the UK people were £14 a week poorer this September thanks to high inflation and limited wage increases.

So with governments in Britain & America talking about the coming of the dreaded R word, advertisiers are responding with value messages.

This ad from KFC captures the moment perfectly

In the US, Target is running TVC's under a new day - new ways to save tag line.

Coles is the Australian advertisier that comes to my mind when thinking of those that have jumped on the penny pinching banwagon here, with meal ideas under a price point. E.g. Feed 6 for under $35.

It is likely only a mater of time before we see more of this type of messaging....

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