'Join the Conversation' has become to be known as the mother of all blogs. In what began as a half dare, the editors, Gavin Heaton and Drew McLellan challenged bloggers around the world to contribute one page — 400 words — on the topic of “conversation”. The resulting book, The Age of Conversation, brings together over 100 of the world’s leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication available in hardcover and e-format. Sales from the hardcover form goes to Variety, the Children's Charity. The editors of, and contributors to, this book have waived their rights to royalties in support of this charitable cause, demonstrating how you can exchange inspiring thinking and help out a really good cause at the same time. http://www.ageofconversation.com/