Tuesday, April 21, 2009

Augmented reality arrives in Australia...

Over the last few weeks i've been working on not one but two global gaming pitches, which means that i've been looking into some really interesting innovations in digital media.

The latest progression is augmented reality: a QR code-style affair which enables you to view a 3D hologram by simply holding a print ad infront of a webcam.

Here's a video of the augmented reality campaign for new game Assassin's Creed 2 (it launched on Friday in MX) being demo'd by a fan.

1 comment:

Rob Pyne said...

Interesting. Would like to know how / where the hologram comes from! I am assuming it's only visible on screen as opposed to "in the real world"?