Mobile Strategy article

Here's a link to my article on mobile in today's Australian.

Since I wrote this I have been looking into mobile some more and one interesting thing is the low numbers using mobile search at this stage - I was quoted a client's campaign which had 4 click throughs in a week. I also spoke to a company who run a BlueTooth network and they have been running 4 years and still finding business challenging.

So my conclusion is that there is still some work to do to get Aussie clients on board. That said we presented BlueTooth, Shortcodes and content partnerships in an FMCG strategy today and the client didn't blink. So, full steam ahead, but be aware of the challenges.