Wednesday, April 1, 2009

Can design save the newspaper?

Short and sweet TED presentation from a Polish designer who was inspired by Cirque du Soleil to reinvent a number of newspapers in Eastern Europe. Yes, does add more creativity to the look of the newspaper but importantly circulations have shot up.

A couple of good lessons to be learnt
1. Inspiration comes from far and wide (we all need to unshackle the blinkers)
2. Working in silos continues to create just that... team work wins the day once again

1 comment:

Rob Pyne said...

Very interesting and inspiring - have to go to TED next year. Jqcquie is going to post about the Sixth Sense which is another session from TED.